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Risk profiling – a vital tool to help identify client risk

Guy Myles - 23 September 2011

In June this year, the Financial Services Authority (FSA) reviewed the client files of a sample of 16 wealth management firms, and its findings were shocking. Of the 16 wealth management firms reviewed, 14 were found to have portfolios that were deemed to have “a high risk of unsuitability”, of potential detriment to their customers, or where suitability could not be determined. 


For those investors (or financial advisers) entrusting the responsibility of wealth preservation or creation to a professional manager, this is a disturbing statistic to read. When the FSA finds a high risk of unsuitability with seven out of eight client portfolios it reviews, clearly there’s a breakdown in the client/adviser relationship.

As a result of its findings, the FSA wrote to the chief executives of 260 wealth management firms, warning that many “were not adequately recognising the risks that clients were willing to take...the client's attitude to risk, their investment objectives, investment horizon or the agreed mandate”. Clearly, when it comes to assessing a client’s attitude towards risk, and an investment’s suitability, there’s an expectation from the FSA for far more robust and comprehensive analysis to be undertaken from the outset.

Before we start talking about any solutions, however, let’s look at what risk really means. Risk represents the chance of something undesirable happening – in this case a financial loss. In investment terms, it’s usually followed very closely by a discussion about ‘reward’ – a positive outcome, or financial gain. This is because there’s a trade-off between the two and the right investment for any individual should strike the balance that’s most appropriate to them.

Some investors, for example, want a high level of return and are willing to take some risks with their capital in order to achieve it. Others may simply prefer that their savings won’t be eroded over time by inflation and want to keep any potential loss to their initial investment to a minimum. Many may have a long term savings goal in mind, but don’t know the right balance of investments needed to help them get there.

Getting an investor’s attitude to risk right, clearly and well in advance of any product recommendation, has to be the goal for all advisers. To this end, advisers use risk profilers to ensure a consistent analysis of an individual’s position on the risk/reward spectrum.

Octopus has hundreds of conversations with the adviser community every working day. Their feedback helped us to develop our bespoke risk profiling tool. Since its original incarnation we have refined it based on the best practice guidance contained in the FSA report mentioned above.

The Octopus Risk Profiler was designed to be used alongside Octopus Portfolio Manager, a service that allows advisers to select from ten separate investment profiles, each targeting a different level of risk and return. It allows advisers to create an individually tailored investment portfolio, based on the client’s financial requirements, investment goals and view of risk over the long-term.

The profiler analyses a potential investor’s risk tolerance based not solely on their ‘attitude to risk’, the common denominator in most risk profiling tools, but also their ‘capacity for risk’, for which two separate investment requirements are taken into consideration. The former plots investors on the risk/return spectrum (i.e. asking how much risk they are willing to take), whilst the latter evaluates whether an investor is in a position to take that risk (i.e. determining how much risk they are able take).

Risk profiling is clearly high up on the FSA’s agenda and it has the potential, if not carried out correctly, to have a detrimental effect on both advisers and investors. We believe that it is fundamental for advisers to integrate risk profiling within their suitability process, as a way of demonstrating that the investment advice offered is credible, reasonable and underpinned by a robust analysis of risk tolerance.

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