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The ideas and conclusions within these blogs are the authors' own and do not necessarily reflect the views of Octopus. They are for general interest only and should not be taken as investment advice or as an invitation to purchase or sell any investment. For our full terms and conditions, please click here.

Risk profiling for a common language and a better service

Colin Lunnon - 03 December 2010

Using money for financial planning allows us to keep score. This involves setting what we have and earn now, and what we may have in the future (our assets), against our debts and likely spending over time (our liabilities). Over the course of our lives we have to balance these assets and liabilities and that takes planning. This is where a trusted financial adviser is invaluable as they can help with discussing options and remaining objective.

Of course, establishing these parameters is only one part of financial planning. Another major aspect is that, in essence, we're all different and how each of us attempts to juggle our ‘financial' life path is a deeply personal affair. This is highlighted every time you walk into a post office. Plastered all over the walls are adverts for NS&I (National Savings & Investments). The genius of this brand is that it begs us to ask the question - "am I a saver or an investor?"

If a ‘saver', you'll probably be unhappy seeing losses in the money that you likely put away consistently, a little at a time. Meanwhile, if you're an ‘investor', you recognise that there's no reward without risk. Although you have the confidence that your returns will be higher, you may invest a little more sporadically, using lump sums.

In reality, we all sit somewhere between these two extremes. Again, a trusted financial adviser is there to help you decide what is right for you. In particular, they can help in balancing your personal inclination with the practical questions of assets and liabilities.

I am not a financial adviser, nor are my colleagues at Octopus. But just as your local doctor will make a referral once your situation has been identified, numerous financial advisers send their clients to us. Our job is then to help meet the goals of the financial plan you made with your adviser.

Within this process we can see a reasonably recent change in finance coming to the fore - the use of improved ‘risk profiling' techniques. These allow for a better understanding of investors and their expectations. Nowadays there's also more interaction between advisers and fund managers around risk profiling. The roots of risk profiling go back to the 1950s, but only recently have all the tools been developed to allow advisers to clearly communicate an individual's personal mix between ‘saver' and ‘investor' with us as the managers of investors' money.

Next time you talk to your adviser, you may like to ask for your own personal risk profile. Once your risk profile is established, it helps us ensure that we are not only trying to invest your money for maximum gain, but also in a way you will feel comfortable with. In my next blog I will go through how we achieve this.

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